CASE STUDY
ERA Clinics
Turning an extensive treatment portfolio into a clear, confident client journey.
ERA Clinics needed a website that matched the quality of the experience inside its Thame clinic. We created a premium digital platform that makes advanced treatments easier to understand, strengthens trust and gives prospective clients a clear route from initial concern to consultation.
Industry
Medical Aesthetics & Women’s Health
Platform
WordPress
Duration
Ongoing Partnership
Services
Website Design, Development, SEO, Hosting & Ongoing Support
The Challenge
ERA Clinics had grown significantly, introducing new technologies, treatments, events and specialist services. Its website needed to keep pace with that growth without overwhelming visitors or making important information difficult to find.
- A large and continually expanding treatment portfolio
- Complex navigation across face, body and specialist services
- Treatment information needed to be easier to understand
- The website needed to reflect ERA’s premium positioning
- Clearer routes were needed from research to consultation
Our Approach
We focused on the questions prospective clients ask first.The website structure, treatment pages and calls to action were refined around those questions, creating a clearer journey while giving ERA Clinics the flexibility to introduce new treatments, events and campaigns as the business develops.
- Reorganised content around client concerns and treatments
- Simplified navigation across the clinic’s key services
- Strengthened trust through expertise, reviews and education
- Created clearer consultation and booking journeys
- Developed reusable layouts for future treatment launches
THE SOLUTION
A premium website designed to inform, reassure and convert.
A premium website designed to inform, reassure and convert.
Premium Design
A confident, high-end visual experience that reflects the advanced treatments, technology and personalised care provided by ERA Clinics.
Treatment-Led Navigation
A clearer structure helps visitors explore treatments for the face, body, skin, hair and women’s health without becoming overwhelmed.
Detailed Treatment Pages
Dedicated pages explain individual treatments, their benefits, the concerns they address and what clients can expect.
Consultation Journey
Prominent calls to action guide prospective clients towards a complimentary consultation, skin analysis or online booking.
Online Booking
Integration with ERA Clinics’ booking platform allows visitors to move directly from researching a treatment to arranging an appointment.
WhatsApp Integration
Visitors can quickly contact the clinic through WhatsApp when they need advice or would prefer a conversation before booking.
Campaign Landing Pages
Flexible page designs support events, promotional campaigns, treatment launches and specialist programmes such as ERA’s menopause and Radiance services.
Lead Generation
Treatment-guide and newsletter forms help ERA Clinics capture interest from visitors who are not yet ready to arrange a consultation.
THE RESULTS
A digital presence that grows alongside the clinic.
ERA Clinics now has a stronger, more flexible website that better represents its expertise and supports the business as its treatments, team and specialist services continue to expand.
Stronger Brand Positioning
The website presents ERA Clinics as a professional, experienced and technology-led destination for advanced aesthetic and wellbeing treatments.
Clearer Client Journeys
Visitors can move more easily from a specific concern to relevant treatment information and a clear next step.
Greater Treatment Visibility
Dedicated pages give individual treatments more space to be discovered, explained and promoted effectively.
Improved Enquiry Opportunities
Consultation buttons, online booking, WhatsApp and lead-generation forms provide several convenient ways for prospective clients to engage.
CLIENT FEEDBACK
"Harris Consultancy Web Design was contracted to build the new website for Thame Museum. Chris took our requirements and produced a beautiful modern website that looks great on large screens, tablets and phones.
During the development and website population process Chris provided training and responsive support. Even though we had thought about how the finished website should look and behave we still requested changes that Chris rapidly produced.
If you want professional help to produce a great looking website I can't recommend Harris Consultancy enough. Thame Museum has now contracted Harris Consultancy to move the Museum's shop to WooCommerce.."
— Thame Museum Team
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