CASE STUDY
Marten Games
Turning original game ideas into a playful digital brand built to sell.
Marten Games needed more than an online shop. It needed a digital home that could introduce a new family-run games company, bring its original ideas to life and turn curiosity into pre-orders, newsletter sign-ups and long-term customer interest.
Industry
Board Games, Entertainment & Ecommerce
Platform
WordPress
Duration
Ongoing Partnership
Services
Website Design, Development, Ecommerce, Product Launch Support, Hosting & Ongoing Support
The Challenge
As a new board game company, Marten Games needed to build recognition and trust while launching products that customers had never encountered before. The website had to explain each game clearly, capture the personality behind the brand and create excitement around products still in development or production. It also needed to support pre-orders, future releases, retailer enquiries and continued growth.
- A new brand entering a competitive market
- Original games requiring clear explanation
- Products at different stages of development
- Pre-orders needed a smooth buying journey
- Strong visual storytelling was essential
Our Approach
We built the website around discovery, helping visitors quickly understand what makes Marten Games and its products different. Each game was given space to tell its own story through characterful content, imagery and interactive features. Ecommerce, pre-orders and newsletter capture were then integrated into the experience, giving the business practical tools to build an audience while its product range develops.
- Built a distinctive family-games brand
- Gave every game its own story
- Simplified product discovery
- Created a clear pre-order journey
- Built for future product launches
THE SOLUTION
A characterful ecommerce website designed for discovery, play and growth.
We delivered an engaging online store that introduces the people behind Marten Games, showcases its original products and gives customers a clear route from first discovery to purchase.
Playful Brand Experience
A bold and characterful design reflects Marten Games’ focus on imagination, curiosity and bringing people together through play.
Product Storytelling
Dedicated pages explain each game’s theme, mechanics and personality, helping visitors understand the experience before purchasing.
The Detectorists Big Rally
A detailed launch page brings the metal-detecting board game to life through its countryside setting, tactile mechanics and distinctive characters.
Interactive Game Features
Clickable sections allow visitors to explore elements such as the magnetic spade, Gambit Cards, finds pouch and game board in more detail.
WooCommerce Store
A complete ecommerce journey supports product browsing, baskets, checkout, customer accounts and secure online ordering.
Pre-Order Functionality
Customers can place orders while products are in production, helping Marten Games generate early sales and demonstrate demand.
Brand Story
The website introduces the family behind the company and Pan the Pine Marten, giving the brand a memorable identity and sense of purpose.
Mobile Friendly
The responsive design keeps products, interactive features and checkout easy to use across every device.
THE RESULTS
A launch-ready platform for an ambitious new games company.
Marten Games now has a distinctive digital presence that supports its first major release while creating a flexible foundation for future games, partnerships and sales growth.
Stronger Brand Identity
The website gives Marten Games a recognisable personality that extends beyond individual products.
Clearer Product Understanding
Visitors can explore how each game works, what makes it different and who it is designed for before committing to an order.
Growing Audience
Newsletter capture provides a direct way to keep potential customers engaged between development milestones and launches.
Ready for New Releases
Reusable product structures make it easier to introduce future games without rebuilding the website from scratch.
CLIENT FEEDBACK
"We have thoroughly enjoyed working with Harris Consultancy throughout the development of our new website. It has been a genuinely collaborative and rewarding experience, and it has been wonderful to see our ideas gradually brought to life.
The support has continued well beyond the initial design and launch. The after-sales assistance has been excellent, with any questions, changes or issues dealt with promptly, patiently and professionally. Nothing has ever felt like too much trouble.
We are delighted with the finished website and would happily recommend Harris Consultancy to anyone looking for a knowledgeable, supportive and approachable web development team."
— Avril Di Palma
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